With this calendar, you can create a gift-giving strategy that will keep your company top of mind with customers all year long.
For great ideas on gifts (as well as savings!), visit our Appreciation and Gifts page to save on flowers, wine, restaurant gift cards and more.
The value of strategic gift giving
Did you know you can attract and retain employees, customers and prospects through gift giving?
Consider meaningful days in your customersâ industries and surprise them with a token of your appreciation. Focusing on more than traditional holidays shows that you know your customers, and can result in a great return on investment.
Keep your company top of mind with key customers and plan ahead to ensure you get the best deals on strategic gift campaigns. Use the Gift Giving calendar below to plan for the special days in your customersâ lives.
2024 gift-giving holidays for businesses
January
- ALL MONTH: National Mentoring Month
- 1/1 - New Yearâs Day
- 1/15 â Dr. Martin Luther King, Jr. Day
- 1/26 - National Fun at Work Day
February
- ALL MONTH: Black History Month
- 2/2 - Groundhog Day
- 2/11 - Superbowl Sunday
- 2/14 - Valentineâs Day
- 2/19 - Presidentâs Day
March
- ALL MONTH: Womenâs History Month
- 3/1 - Employee Appreciation Day
- 3/8 - International Womenâs Day
- 3/14 - Pi Day
- 3/17 - St. Patrickâs Day
April
- 4/1 - April Foolâs Day
- 4/15 - Tax Day
- 4/22 - Earth Day
- 4/24 - Administrative Professionals Day
May
- ALL MONTH: Mental Health Awareness Month
- FIRST WEEK OF MAY: Small Business Week
- 5/8 - Receptionists Day
- 5/8 - Free Trade Day
- 5/10 - (Friday before Mother's Day): Provider Appreciation Day
- 5/12 - Motherâs Day
- 5/27 - Memorial Day
June
- ALL MONTH: LGBTQIA+ Pride Month
- ALL MONTH: National Safety Month
- 6/14 - Flag Day
- 6/16 - Fatherâs Day
- 6/19 - Juneteenth
July
- ALL MONTH: National Ice Cream Month
- 7/4 - Independence Day
August
- ALL MONTH: National Black Business Month
- WEEK OF 8/5 - 8/11 - National Simplify Your Life Week
September
- 9/2 - Labor Day
- 9/8 - Grandparentâs Day
October
- ALL MONTH: National Womenâs Small Business Month
- 10/14 - Indigenous Peoples Day
- 10/16 - Bossâ Day
- WEEK OF 10/29 - 11/2 - Veterans Small Business Week
- 10/31 - National Savings Day
- 10/31 - Halloween
November
- ALL MONTH: National Native American Heritage Month
- ALL MONTH: National Preparedness Month
- 11/11 - Veterans Day
- 11/28 - Thanksgiving
- 11/29 - Black Friday
- 11/30 - Small Business Saturday
December
- 12/2 - Cyber Monday
- 12/25 - Christmas
- 12/25 - 1/2/25 - Hanukkah (Chanukah)
- 12/31 - New Yearâs Eve
- 12/26 - 1/1 - Kwanzaa
Navigate 2024 with a strategic gift-giving calendar
By recognizing diverse and meaningful days, companies can attract and retain employees, customers, and prospects, fostering a strong connection and achieving a significant return on investment.
You can also align your strategic gift-giving efforts with end-of-year readiness business plans. This proactive approach not only solidifies connections but also positions your business for a strong start in the upcoming year.