Supplier Selection: The Search is On!

Supplier selection is the first step to strategic sourcing. Take a deeper look into supplier management and make better purchasing decisions for your business.


Supplier selection is the first step to strategic sourcing. In most purchasing situations, you’re faced with multiple decisions, various vendors from whom to choose, and an assortment of pros and cons to consider with respect to each vendor’s offering. Here, we’ll delve into several aspects of the supplier selection process to help you make better informed decisions when you’re faced with your next purchase.

Understanding the Supplier Landscape
For some situations, the type of relationship you enter into is a no-brainer. For others, it’s worth the investment of your time to think through the management of these relationships.

1. Is the supplier secure? Relying heavily on a single supplier, or multiple suppliers in a single region could impact your business. Consider developing a secondary relationship with another supplier of the same goods, but in a different geographic region, to reduce the risk of a disruption.

2. Is my pricing competitive?Perhaps you’re renewing a contract that’s been in place for a while. This is a good time to survey the market to see what else is out there. Are other suppliers offering the same goods at a better price? This is especially common with technology products. By the time the ink is dry on your contract, a newer, faster, better product is likely about to launch.

3. Am I buying too much? Consider data licenses as an example. If you renew a license each year for virus protection, do you still have all the computers in play that you are paying to protect? Cloud space is another place to look to save money. Are you buying 50 GB of space, but only using 30? What about auto-renewals? Is there a subscription service you thought would be beneficial but you haven’t really taken advantage of?

Identifying Wants Vs. Needs

What do I actually need? Make a list of your requirements and clearly separate the must-haves from the nice-to-haves. A good sales person will try to sway your wants into needs, so keep that list handy and stand firm as you reach out to potential suppliers!

You can approach the market in several ways to identify new suppliers – search the web, talk to existing suppliers, or ask who competitors use. Next, engage the suppliers – have conversations to get to know them and ask them to submit proposals. Finally, perform due diligence. You need to be comfortable that they can perform, but they also need to be economical and respectable. Check sources like Better Business Bureau ratings, TripAdvisor, and Yelp. Ask for references to see who else has used them. The purpose of this is to see what’s available in the market.

Get Your Creative Juices Flowing
“Many times, it’s more about the type of relationship you want with a vendor than it is about price.”
This creates leverage for negotiations. You may find that what you thought was the best product or the best deal, in fact, isn’t superior at all. For example, if you own a simple, yet reliable vehicle, you might be completely content with it. Then you step into a friend’s brand new car, complete with navigation, wifi, self-parking capability and a host of other features.

You were happy with your car because you didn’t know these benefits existed. Suddenly, your car doesn’t seem like such a great deal after all, when you’re riding in a shiny new sedan with all its bells and whistles.

Understanding your alternatives resets the bar for what you should expect from your incumbent, and taking a test drive of other options in the market can help you to make an informed decision. Asking for samples or free trials are great ways to try out a new product or service at little to no cost.

Don't Assume That Prices Will Always Go Up
It’s important to remember that you are already negotiating when you are in the supplier selection phase, thus, natural emotions are often stoked. For the new supplier, you incite greed – the want for a new customer, and the possibility that he’ll do “whatever it takes” to get you onboard. For the incumbent, you may incite fear – the anxiety that he will lose a customer, so he may do “whatever it takes” to retain you. As a result, you’re likely to get more in return than what you were getting before this exercise.
It Isn't Always About Price
Many times, it’s more about the type of relationship you want to maintain. There’s a big difference between suppliers and partners. If you run a chain of local restaurants, you will probably be more interested in establishing a close relationship with your produce suppliers than with your utility company.

For one, you need to trust that the goods are fresh and delivered on time. For the other, you just need them to keep the lights on.

Consider who your suppliers are and the importance of the depth of relationship you have with them to help you determine whether you need to go deep or keep it more surface-level. Once you have a solid grasp of the supplier landscape, have completed your research to ensure you’re shopping for needs, not wants, and considered alternatives for your needs, it’s time to take the final step.

You’ll select your supplier and negotiate the deal, keeping in mind that it’s all one event as you move through the sourcing process. As with any negotiation event, remember that the deal you strike today is not forever. If you are not happy with the outcome, take note of it so you can include those inputs the next time the opportunity arises to evaluate your suppliers.

Special thanks to Eric Lowell, Sr. Director, Supplier Management, for his subject matter expertise and support of this article.


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